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Avon adds mobile commerce to existing online channel
Avon is helping on-the-go representatives maximize their earnings through a new mobile commerce initiative. Using the free “Deal of the Day” iPhone application, Avon representatives can order Avon...
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Android overtakes iPhone for No. 2 smartphone OS
Google’s Android is second to Research In Motion’s BlackBerry operating system, beating Apple’s iPhone in the No. 2 slot, per NPD Group research. According to the company’s report, in order to compete...
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Google lets developers test in-app billing on Android Market
Android in space Following Apple’s lead, Google is letting developers test in-application billing, the first step in creating a sustainable business model for Android games and apps. In preparation for...
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Brand loyalty highest in Gen X consumers: eMarketer
Source: Hugo Boss Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new...
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Peet’s Coffee & Tea brews up competition with mobile payments
Consumers can use mobile payments at Peet’s Coffee & Tea Coffee chain Peet’s Coffee & Tea is going head to head with its competitors in the mobile commerce space by signing on as the latest...
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Maximize reach with mobile Web sites
By Rachel Pasqua and Noah Elkin In the newly published book, Mobile Marketing: An Hour a Day, Rachel Pasqua, vice president of mobile at iCrossing, and Noah Elkin, principal analyst at eMarketer,...
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Consumers are driving need for contextual mobile experiences: Token exec
NEW YORK – A Token executive at the MMA 2013 Forum last week said that as consumers become more bombarded by messages, brands that are looking to create a seamless path to purchase have four new...
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